Lab data shows typical B-to-B websites frustrate & annoy prospects.
Simple changes can raise lead generation and sales:
Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.
Includes 70 charts and tables plus real-life advice from 200 professional services buyers on what marketing tactics work, what mistakes to avoid when pitching new accounts in marketing, consulting, IT and other professional services.
Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.
